The cinema of India
The cinema of
India consists of films produced across India, including the
cinematic culture of Mumbai
along with the cinematic traditions of states such as Andhra
Pradesh, Assam,
Karnataka,
Kerala,
Punjab,
Tamil
Nadu and West
Bengal. Indian films came to be followed
throughout South
Asia and the Middle East. As cinema as a medium
gained popularity in the country as many as 1,000 films in various
languages
of India were produced annually. Expatriates in
countries such as the United Kingdom and the United States continued
to give rise to international audiences for Hindi-language
films.
Devi in the 1929
film, Prapancha Pasha (A Throw of Dice), directed by Franz Osten.
Charu Roy and Seeta
Devi in the 1929 film, Prapancha
Pash.
In the 20th century,
Indian cinema, along with the American and Chinese
film industries, became a global enterprise.
Enhanced technology paved the way for upgradation from established
cinematic norms of delivering product, radically altering the manner
in which content reached the target audience. Indian cinema found
markets in over 90 countries where films from India are screened. The
country also participated in international film festivals especially
satyajith ray (bengali), Adoor Gopal krishnan,Shaji n
karun(malayalam) . Indian filmmakers such as Shekhar Kapur, Mira
Nair, Deepa Mehta etc. found success overseas. The Indian government
extended film delegations to foreign countries such as the United
States of America and Japan while the country's Film Producers Guild
sent similar missions through Europe.
India is the world's
largest producer of films, producing close to a thousand films
annually. About 600 of the total films produced are in
Telugu
and Hindi,
approximately 300 each, while the remaining are in other languages.
However, Hindi
films account for about half of the total
revenue generated by cinema in India. The provision of 100% foreign
direct investment has made the Indian film market attractive for
foreign enterprises such as 20th
Century Fox, Sony
Pictures, and Warner
Bros. Prominent Indian enterprises such as Zee,
UTV
and Adlabs
also participated in producing and distributing films. Tax incentives
to multiplexes have aided the multiplex boom in India. By 2003 as
many as 30 film production companies had been listed in the National
Stock Exchange of India, making the commercial
presence of the medium felt.
The Indian
diaspora constitutes of millions of Indians
overseas for which films are made available both through mediums such
as DVDs and by screening of films in their country of residence
wherever commercially feasible. These earnings, accounting for some
12% of the revenue generated by a mainstream film, contribute
substantially to the overall revenue of Indian cinema, the net worth
of which was found to be 1.3 billion US Dollars in 2000. Facilities
for film production in the country include Ramoji Film City in
Hyderabad,
the home of Telugu
film industry, the largest film studio complex
in the world as certified by Guinness World Records. Music in Indian
cinema is another substantial revenue generator, with the music
rights alone accounting for 4–5% of the net revenues generated by a
film in India. India makes first movie in 1913.Today India
become the most movie making industry in the world.
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